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| Exam | Recommended Training |
|---|---|
| - | Digital Marketing Certification Training |
- What Exactly is Digital Marketing
- Digital Marketing Vs Traditional Marketing
- What is B2B & B2C Marketing?
- How to Start Digital Marketing?
- What is Traffic?
- What is Keywords?
- One By One Process Of Digital Marketing
- How to get Traffic?
- How to Engage Traffic on Website?
- Types Of Lead& Conversion
- How to Retain your Web Customer?
- Analysis your Traffic Sources & ROI
- Benefit Of Digital marketing
- How to Create Blueprint of Website?
- Objective of Website
- Deciding Position of Images & Content
- How to make your website faster than Others?
- How to Create a website in Wordpress?
- Choosing the right domain name for your website
- Choosing a hosting platform Installing WordPress within 5 minutes
- Choosing the right free/paid wordpress theme for your blog
- How to setup Google Webmaster tools and Google analytics for your blog?
- Plugins you need for your WordPress blog/Website
- What is SEO?
- What is SERP?
- What is ON Page seo?
- How to Select a Domain Name?
- Page Naming (URL Structuring) Image Naming, Image Title and ALT Tags Creation
- What are Meta Tittle
- What Is Meta Description
- Headings Tags {H1 to H6}
- What is Content Writing?
- SEO Friendly Content Writing {Insert keywords in content} Anchor Text, Link Title
- Robots.text file use and creation
- HTML Sitemap creation
- XML Site Map Creation
- Tools for seoSite Tracking Tools (Google Webmaster Tool, Google Analytics Tool
- What are Backlinks?
- Why Backlinks are Important?
- How to Get Backlinks?
- Difference Between Do-Follow andNo-Follow Backlinks
- What is Google Page Rank?
- How to Increase Page Rank?
- Search Engine Submissions
- Directory Submissions
- Article Writing and submissions
- Press Release writing and submissions
- Blog Posting and comment writing
- Classifieds postingForum Posting
- Business ListingSocial Bookmarking
- Social Networking
- What is Page Rank?
- What is PA & DA?
- How to optimize your site for Google Hummingbird Algorithm?
- What is Google Panda Algorithm?
- What is Google Penguin?
- What is Google EMD Update?
- How to save your site from Google Panda, Penguin and EMD Update?
- How to recover your site from Panda, Penguin and EMD?
- Black Hat SEO( Use at your Own Risk)
- Aheref,Small Seo Tools,Moz,Semrush etc
SEO Tools
- Introduction to PPC & Adwords
- Setting Up Google Adwords Account
- Payment Option- Which is better ?
- Create First Campaign
- Understanding Adgroup, Ads, Keyword Concept
- Learn Biding Strategy
- Geo Targeting Site Link Extensions
- Phone Extensions
- Local Extension
- Review Extension
- What is Quality Score?
- What is CTR?
- Conversion Tracking CPC/CPM
- How to Optimize your cost?
- How to Maintain QS & High CTR ?
- How to use Shared Library?
- What is Audience?
- How to Create Remarketing List?
- Setting Up your First Remarketing Campaign
- Understanding Display Setting Concept
- Frequency Capping
- Type Of Display Network
- Understanding Display Planner Tools
- Display Targeting Optimization
- Display Keywords Targeting
- Placement Targeting
- Topics & Demographics Targeting
- Understanding Conservative Targeting
- Aggressive Targeting(Display Campaign Optimizer)
- Tips & Tricks
- What is Shopping Ads?
- Creating & Verify Google Merchant Center Account
- Add Product in your MCA
- Understanding all required Fields for Product Listing.
- Add your Product in feeds using Google Seats
- Automatic Item Updates
- Linking MCA to Adwords Account
- What Is Video Ads?
- Video Ads Format
- In-stream or video discovery ads
- Bumper ads: 6-second video ads
- Different Bidding Method
- Linking your YouTube accounts to Adwords
- Types of Video Targeting Method
- Selecting Best Targeting Method for your ads
- Tips for Creating Video Ads
Video Ads
- What is Google Analytics?
- How Google Analytics works?
- Accounts, profiles and users navigation
- Google Analytics
- Basic metrics
- The main sections of Google Analytics reports
- Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- Visitors Analysis Unique visitors
- Geographic and language information
- Actionable Insights and the Big Picture
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Common mistakes analysts make
- Additional Web analytics tools
- What is Social media Marketing
- How to market Company’s Product On Social Media
- Why Social Media is Important?
- Create your Profile One by one
- Facebook Marketing
- History of Facebook
- How to market on Facebook
- Create your Company Page, Group
- How to manage your One week Post in Advance
- How to increase your Facebook Likes( White hat)
- How to get likes in bulk( Do it at your Own Risk)
- How to Engage your Fan on Page
- Make your Post Viral
- Do some extra activity( Updated part)
- Facebook PPC( Advertisement)
- Example of some Successful Facebook Page
- Twitter Marketing
- Introduction to Twitter
- Create your Proflie
- Why is it Microbloging?
- How to increase Followers (White & Black hat)
- How to Market your Product
- Understanding # (Hastag) concept
- Advertising on Twitter
- Tools for Twitter Marketing
- Example of Successful Twitter CompanyPage
- Pinterest Marketing
- What exactly is Pinterest?
- How it's different from other Social Media?
- How to promote Business on Pinterest?
- How to increase followers on Pinterest?
- How it can help you to Promote your content?
- Pinterest Analytics
- Quora Marketing
- Introduction to Quora
- How Quora helps in Content marketing?
- How to reply on Quora Question?
- Create Quora Ad
- What is Email Marketing?
- What is Opt-in & double opt-in database?
- What is Subscriber database?
- Email Marketing Software
- Email Marketing Online Tools
- Bulk email service provider
- What is SMTP Server?
- Rules of sending Bulk mail
- Setting auto responder email
- Best practice to send bulk mail
- Few tricks to send mail in inbox directly
- What is CAN-SPAM Act?
- What is A/B testing?
- Create your First email Campaign
- How to track Open/bounce/unsubscribed Email?
- Introduction to youtube
- Creating Multiple Chanel in Single Account
- Tools to create Videos
- How to add Annotation, subtitles & cards
- Search optimization of videos
- Tools to optimize Videos
- Instream & bumper ad in youtubeVideo
- MonetizationTricks to make Money from youtube
- Distribution of Videos for ranking
- Youtube Analytics
- Definition of an online sales Lead
- Cold, Warm and Hot leads
- What is landing page?
- Difference Between Landing page & Website
- How to create landing page?
- How to use Thank you page?
- Tools to create landing page
- What is A/B testing?
- Lead FunnelConverting Leads into sales through internet Marketing
- What is mobile marketing?
- Why is it important in current Scenario?
- What is mobile website?
- Tools to create Mobile app
- Ads on Mobile app
- How to do seo for mobile app search?
- Tools to create Mobile Website
- SMS marketing
- TRAI rules & Regulations for Mobile Marketing
- What is Content Marketing?
- Objective of content Marketing
- Why “Content is King” for SEO scenario?
- How to write SEO friendly Content?
- How to become content writer?
- Tools for content writing
- How to Spin other website content?
- How to promote your content online?
- Adsense Program overview & Features
- How to get approved for adsense?
- Few tricks to get approval by Google
- How to put ads on your blog?
- How to receive a check from Google each month through Google adsense?
- Building an AdSense network with multiple Adsense website
- What is affiliate marketing?
- Making Money from affiliate marketing revolution
- Overview of affiliate Marketing networks
- Indian websites with best affiliate Programs
- Secrets of Affiliates marketing
- Live Examples of Affiliates Marketing
- What is www.cj.com?
- How to approve for world largest Affiliates Websites cj.com?
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